11 Best Shampoos for Frizzy, Damaged and Dry Hair
Expert-tested solutions for every dry hair concern.

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Choosing the best shampoo and matching hydrating conditioner that combats dryness is something on many people's minds, especially this winter. In fact, more than 1,400 recent GH survey respondents said they look for a shampoo that moisturizes and hydrates above all else.
Our Good Housekeeping Institute Beauty Lab scientists test shampoos for all hair types and needs, from the best volumizing shampoos to the best color-safe formulas. To find the best shampoos for dry hair, our experts evaluated formulas in the Lab and with consumer testers to determine the ones that actually work to hydrate parched strands.
Our top picks:
After sifting through more than 5,000 data points, these are the best-tested shampoos for dry hair alongside some editor and stylist favorites. With their matching conditioners, they are meant to get you the best moisturization and hydration possible. No doubt, there's one below that addresses any of your pressing needs, including drugstore options that, when used with their accompanying conditioners, can treat dry, frizzy hair, address damage and help prevent dry scalps.
Keep in mind that dry hair is often rooted in "chemical damage from permanent coloring or relaxants, mechanical damage from grooming or heat damage from hot tools like curling wands and hair straighteners," all of which can affect the structure of your hair fibers, says Beauty Lab Senior Chemist Danusia Wnek. Your hormones, age, ethnicity and porosity can also be factors. Simply put, "porosity is holes in your hair that prevent your hair from retaining moisture," says Michael Dueñas, Los Angeles-based celebrity hairstylist and founder of Veluer Creative. "Porosity is caused mainly by environmental factors, harsh shampoos and too much heat."
You can read more about how we evaluate shampoos for dry hair in our Lab and consumer tests — as well as shopping tips — at the end of this guide.
Jacqueline (she/her) was a commerce editor for Good Housekeeping from 2021 to 2024. Prior to joining GH, she was a style and beauty reviews fellow at Insider, testing viral trends, reviewing sustainable brands and more. She's a graduate of the University of Florida's School of Journalism, with a specialty in magazines and mass communication.
Catharine (she/her) is the former beauty assistant at Good Housekeeping, Woman’s Day and Prevention, working closely with the Good Housekeeping Institute Beauty Lab to write science-backed beauty content. She was previously an assistant beauty editor at Group Nine Media and returned to Hearst in 2022 after having held editorial internships at Harper’s Bazaar and CR Fashion Book. Catharine received a B.A. in journalism from the University of Southern California's Annenberg School for Communication and Journalism.
Danusia (she/her) is a senior chemist in the Beauty, Health and Sustainability Lab at the Good Housekeeping Institute where she evaluates haircare, skincare, cosmetics and beauty tools. She holds a B.S. in chemistry from St. John’s University and a M.S. in pharmaceutical sciences with concentration in cosmetic science from the University of Cincinnati. Danusia has over 10 years of experience in the personal care industry including formulation, product development, claim evaluation and efficacy testing.
Sabina (she/her) is the director of the Beauty, Health & Sustainability Lab at the Good Housekeeping Institute, where she has overseen skincare, haircare and makeup testing since 2012. She also reviews applications, substantiates claims and evaluates products for the GH Seal and the Beauty Awards and Sustainability Awards programs. She has a B.S. in chemistry from Ithaca College and more than 16 years of experience working in the pharmaceutical and personal care industries.


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