The Best Fall Beauty Trends of 2024 (for Less!)
No need to spend a mint to give your makeup routine a glow-up. Try the season's hottest trends with simple pro tips and GH Beauty Lab-approved product picks.
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With cooler temps and cozier sweaters on the horizon, it can only mean one thing: fall is approaching.
This season, elevate your makeup and hair routine with these fun and easy trends spotted at fall runway shows. From lightweight tinted moisturizers to bold red lips, there's something here for everyone. The best part? We’ve found ways to recreate these trending styles with our Beauty Award-winning, Beauty Lab-loved, and top-tested drugstore makeup products, so you can achieve these popular looks without breaking the bank.
Ahead, the best fall makeup trends of 2024 for less, approved by our Good Housekeeping Institute Beauty Lab experts and beauty editors.
Makeup Serums
You know serums from skincare, but now these liquid textures are taking over the cosmetics category. Like their complexion counterparts, foundation, blush, eyeshadow and lip serums have a lightweight feel and a translucent finish that looks fresh and natural. Dot the formula onto skin and blend it in with your fingers, layering as needed for more color impact.
SHOP OUR FAVORITE TINTED SERUM
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Subtle Eyeliner
Graphic black eyeliner gets a more wearable twist this season, featuring thin lines close to the lashes. For daytime, try tightlining (gently sketching liner along the waterlines of the upper eyelids), alone or with a neutral eyeshadow. For evening, glide a liquid eyeliner with a fine tip along the upper lashline, flicking it slightly upward at the eyes' outer corners.
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Fanned-Out Fringe
Up the drama of your go-to lash look as makeup artists did on fall runways — with mascaras created to give a fanlike effect. When applying, brush the wand up and outward toward the temples to extend lashes. Extra credit: Add a few false lashes to the outer third of the lashline for more oomph on a night out.
Monochromatic Cheeks + More
One color fits all — cheeks, lips and even eyes — with this simple yet of-the-moment makeup style, perfect for looking polished (fast!) every day. Choose a nude cream blush tailored to your skin tone and use a finger to tap it onto each feature, then blend.
Crimson Lips
The classic rouge lip gets a new life this fall in a range of skin-flattering shades, from bright cherry to rich merlot. Wear red your way: in a sheer tinted lip balm, a slick gloss or a bold lipstick paired with muted eyes and cheeks.
SHOP OUR FAVORITE RED LIPSTICK
RELATED: Best Red Lipsticks of All Time, According to Celebrity Makeup Artist
Elevated Blush
To achieve a more lifted, sculpted look, try placing your blush higher on the cheekbones. Seen both on the runway and with everyday makeup, the trend has taken the world by storm. Using a tapered or angled makeup brush or a makeup sponge, sweep blush from temples down to the apples of your cheeks along the tops of cheekbones.
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