Alison Lynch
Head of Content
Alison is head of content for the Good Housekeeping Institute, responsible for product reviews across homes, beauty, wellness, family and food & drink. She lives by the William Morris quote that you should “have nothing in your house that you do not know to be useful, or believe to be beautiful.”
Alison has over 15 years' experience as a lifestyle editor and has written features on everything from misophonia to how to dress like Claudia on The Traitors. She has also interviewed everyone from Dame Joanna Lumley to the Kardashians.
In her spare time, you'll find her hanging out with Monty the cocker spaniel and refreshing the Sezane website every five seconds.

The best women's fleeces for chilly summer evenings, camping trips and festival season
“It's hard to be unhappy in a turquoise, animal print fleece”

How to get your hands on the Uniqlo x Anya Hindmarch T-shirt of the summer before it sells out
From someone who's shopped a lot of designer collabs 👀

18 best dog beds to keep your pup cosy, according to pet parents
Including cooling options for summer

The best family holiday destinations for a relaxing summer break and epic memories
The top spots (and deals) for a family getaway this summer

'This White Company mattress topper is the sleep product I recommend to everyone’
It's like drifting off on a cloud

How we rigorously review products at the Good Housekeeping Institute
Welcome to the home of Tried, Tested & Trusted

6 best Waitrose Easter eggs, ranked by our tasting panel
Including that adorable croissant egg and a pistachio-flavoured show-stopper

9 ASDA Easter eggs to add to basket on your next shop, ranked
Our tasting panel ate 96 Easter eggs to find the best from every supermarket

Medik8's “brilliant” C-Tetra Luxe serum is the only thing that's helped my sunspots
Tackle pigmentation with this much-loved vitamin C serum

Amazon Spring Sale last day: 45 best deals on our expert-recommended products
From air fryers to ear buds, grab our top buys for less

11 best travel cots for babies who are going places
Tried and tested by the Good Housekeeping Institute and a panel of parents

The gorgeous homeware buys we’re bookmarking from the new John Lewis x Sanderson collab
From rugs and bedding to beautiful statement chairs

The best Ninja air fryers for every type of cook, tested
Including the new 'portable' Ninja Crispi

The best coverless duvets for taking the hassle out of changing the sheets
Wash day won't feel like a workout with our tried and tested all-in-one duvets

The best wine coolers to keep your bottles at the perfect temperature, tested
Enjoy a cold glass at the end of the day with these expert-tested wine fridges

Sail the Nile or book a great value sunshine break with the 10 best travel brands recommended by GH readers
From bucket-list cruises to all-inclusive hotels - go away this year with a holiday company our readers trust.

The best gifts for new parents, according to other parents
The ones they’ll find genuinely useful

‘I’ve been covering my greys for a decade and I’ve finally found an instant root touch-up that works’
It doesn’t make my hair feel greasy or gunky and it’s super easy to use

This feelgood Boden jumper is inspired by an iconic Princess Di look
It’s part of the brand’s new collection of dopamine knits

This flattering leopard print midi sells out every season (but it’s in stock at M&S right now)
From one of our favourite brands for quality and affordability

Happy buy: The new Boden coat that will instantly boost your mood
And happily, it's also 15% off right now

All the iconic looks from Claudia's Series 3 Traitors wardrobe (and where to shop them)
Including the best kilts on the high street

Can you get away with Traitors-core in the office? One writer slips on her Spanx to find out
“It's giving 'lady-of-the-manor-run-mad'”

The best cold weather clothes to see you through a cold snap in style
“It's warm, it's cosy – and it won't make you look like the Michelin Man”

12 best dog coats for all kinds of weather
Because dogs hate rain (but love puddles, obviously)

We reviewed the Ooni pizza oven range and these are our experts' favourites
Including one for less than £300

This Barbour-style jacket from M&S costs less than £80
It’s the perfect addition to your 2025 wardrobe

These were Good Housekeeping readers’ most shopped products in 2024
It's sort of like your Spotify Wrapped for shopping. Sort of.

Meet the Good Housekeeping team
The people behind the logos and Britain’s biggest (and most trusted) lifestyle brand.

Forget a Christmas jumper – it’s all about the sequin skirt this year
"It’s the sartorial equivalent of a SAD lamp”

Shop the best Black Friday toy deals on Jellycats, LEGO and Disney now
We've been scouring the internet and chatting to the toy experts about the must-haves for Christmas

'I'm a shopping editor and these are the Cyber Monday shapewear deals I'm adding to basket’
The best butt-lifting pants to shop before the deals end