For many of us, Christmas might feel like it’s months away, but not for major retailer John Lewis & Partners. The well-known and much-loved brand has just revealed its festive decoration trends for 2024.
This year John Lewis & Partners has created four different trends, which range from traditional, rustic decorations to embracing your inner maximalist.
Dedicated to celebrating the diverse spirit of Christmas, John Lewis & Partners hopes to be a one-stop shop for everyone this festive season, and all its decorations this year are inspired by a celebration of contrasts.
John Lewis & Partners’ head of Christmas, Lisa Cherry, has revealed what we can expect from its new and fun festive themes.
“Our four trends have each been thoughtfully curated by our team of expert buyers and designers with the intention of bringing joy into the home this festive season.
“2024 sees the debut of our very first pink Christmas tree as part of one of our trends – a colour we predict will be a big hit for the festive period. We believe baubles will also be chosen as gifting items this year, too.”
“Our team of in-house designers have pushed creative boundaries by using AI for the first time to create giftwrap, snowglobes and baubles, as well as experimenting with the likes of hand-painting, collaging, block printing and lino cutting.
“We’re also delighted to introduce Pri Pri, a new brand founded by an alumni Partner making baubles and wreaths from recycled saris. Our commitment to glitter-free cards, wrapping paper and crackers is unwavering, with 100% of the John Lewis range being recyclable.”
So, whether you’re intrigued by what the festive season entails at John Lewis & Partners this year or planning to upgrade your decor, then look no further than the brand’s new Christmas decoration themes below.
John Lewis Christmas decoration trends 2024
Here are John Lewis & Partners’ new Christmas decoration themes for 2024 to help inspire your home decor this festive season.
Dawn & Dusk
This year’s Dawn & Dusk theme has a distinctly mystical, winter woodland feel about it. Bringing a reimagined twist to the traditional red and green colour palette, this collection uses grown-up tones of burgundy and khaki, with velvet as a key texture.
The rustic trend is also brought to life with its whimsical mushroom decorations, as well as holly-print bedding and illustrated giftwrap.
Wisdom & Wonder
Do you love that opulent, indulgent look to your Christmas decorations? Upgrade your decor with John Lewis & Partners’ Wisdom & Wonder collection this festive season. With a rich colour palette of warm and deep oranges, blended with classic black and white, this collection is an effortlessly stylish way to style your home for Christmas.
Teaming light-hearted Christmas tree decorations with trendy geometric patterns and glittery tableware, this theme mixes luxe and fun in a contemporary way.
Sugar & Spice
At the other end of the spectrum, we have the Sugar & Spice collection, embracing retro nostalgia combined with maximalism – think disco balls, sequin stockings and lots of pink.
A brand-new trend that’s unapologetically fun, this theme will bring a smile to any Scrooge’s face and is perfect for those looking for a standout, playful look to their home this Christmas.
Trinket and Treasure
Another more classic look, Trinket and Treasure is a trend that feels distinctively wholesome and cosy. Inspired by world travels, this collection combines embroidery details and felt textures for a charming handcrafted feel.
For the table, team the quilted placemats with painted glassware, and use the papier-mâché baubles and recycled denim decorations to dress the tree.
John Lewis & Partners is set to release its new Christmas trend products throughout September 2024, so keep your eyes peeled.
John Lewis Trinket & Treasure Fabric Wrapped Star Tree Decoration, Duck Egg
