Shopping for beauty products can be exhausting. I have my tried and true favorites, but I'm often left wondering, "Is there something better?"
We announced our annual Good Housekeeping Beauty Awards about a month ago, featuring the best-of-the-best in beauty this year. Chemists in the Good Housekeeping Institute Beauty Lab assessed 598 beauty products with the help of consumer testers — featuring a range of different hair textures, skin types and tones and ages — to determine the best in skincare, hair care, body care and makeup that delivers results.
We also use special Lab equipment in these tests, like the Courage + Khazaka Corneometer Device to measure skin's hydration levels before and after product application. Right now, several of our winners are on sale for around $10, so there's no better time to try something new and satisfy your curiosity.
Affordable GH Beauty Award winners on sale now:
Aveeno Daily Moisturizing Face Lotion
- For dry skin, our testers loved how elegant and calming this pick feels. It upped skin moisturization by 23% over six hours in the Lab's Corneometer tests.
Palmer's Cocoa Butter Formula Skin Therapy Moisturizing Body Oil
- A skin-softening oil with major benefits, our Lab tests showed that this great-smelling pick upped skin moisturization 19% in eight hours, and testers reported improvement in the look of stretch marks over time.
Garnier Erase It All Makeup Cleansing Balm
- Sabina Wizemann, GH Beauty Lab director, notes that this luxurious balm completely removed waterproof eyeliners and left skin "soft to the touch."
Covergirl Clean Invisible Foundation
- If you're in the market for a new daily foundation with a natural finish, one of our testers noted that this Covergirl winner helped her "camouflage redness while letting my freckles show through."
John Frieda ULTRAfiller+ Thickening Shampoo
- For hair, one of our testers got a volume boost after using this shampoo. “My hair felt thicker and fuller after the first wash,” the tester reported.
Shop our picks:
Aveeno Daily Moisturizing Face Lotion
Palmer's Cocoa Butter Formula Skin Therapy Moisturizing Body Oil
Garnier Erase It All Makeup Cleansing Balm
John Frieda ULTRAfiller+ Thickening Shampoo
Anvita Reddy (she/her) is a Commerce Editor at Hearst Magazines. She contributes commerce content across Hearst’s Lifestyle portfolio, including Good Housekeeping, Country Living, Cosmopolitan, House Beautiful, and more. She has over four years of experience in the commerce space, including writing detailed first-person product reviews, trend and best-of round-ups, deals and sales coverage, and more. Previously, she was an assistant editor for PS Shopping, covering home and kitchen, beauty, fashion, tech, travel, wellness, and lifestyle. In her free time, you can find her catching up on everything from reality TV to reruns of classic sitcoms, testing out viral beauty products, sharpening her cooking skills, working out, or traveling.
