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The best mascaras for long, voluminous lashes, tried and tested by 180 women
Lift and lengthen your lashes with these GHI Approved mascaras

Some days (or nights) may call for a full face of glam makeup with high coverage foundation and highlighter; on others, a slather of moisturiser and SPF will suffice. But either way, a good mascara can really pull a final look together, immediately brightening and widening your eyes. There’s a reason it’s often people’s desert island essential.
The two main goals of mascara are to volumise and lengthen lashes, but many on the market come with a whole host of claims. So, here at the Good Housekeeping Institute, we put a range of leading brands to the test to find the very best for your makeup bag.
These are the top-rated picks at a glance, but keep scrolling to read our panel’s full feedback.
The best mascaras
Does mascara wand size and shape make a difference?
“Absolutely,” says makeup artist and IT Cosmetics brand ambassador Rose Gallagher. “The bigger the brush, the more volume, while the smaller the brush, the more precise you can be. Decide which element is most important to you.
“For smaller lashes in need of lengthening, opt for a thin brush that will coat every single hair with pigment. For volume, length and lift, use a larger brush head – it won’t be able to grab every tiny detail but is much better for a high-impact look.”
How do I remove waterproof mascara?
Sometimes, a waterproof mascara works a little too well, making it difficult to remove. So, to protect your natural lashes and save them from breakage, it’s important to find an eye makeup remover that works. “You’ll need to use an oil-based cleanser to completely dissolve waterproof formulas. Something water-based just won’t cut it!” says Gallagher.
You can also opt for a double cleanse. First use a cleansing balm on your whole face. Then, apply makeup remover to a cotton pad (or preferably reusable cotton round) and hold it over the eye for a few seconds to allow the formula to break down the makeup, before using gentle, downward motions to remove. Repeat if necessary.
Always take care when removing makeup around the eyes, as the skin is thinner in this area, and excessive pulling can lead to skin sagging and irritation. Avoid scrubbing and rubbing, and use gentle dabbing and soft circular movements instead.
How we test mascaras
The GHI trialled a range of mascaras with the help of 180 at-home testers. The panel was asked to evaluate each mascara’s performance, particularly its volumising and lengthening properties, as well as the effectiveness of its applicator, the quality of packaging and its durability over time.
In our lab, we rigorously tested each product’s waterproof capabilities and resistance to smudging. Our experts applied the waterproof mascara to a ceramic plate, alongside a non-waterproof control. They then sprayed it with water from a 15cm distance. The water resistance was analysed by examining the colour of the drips, in comparison to the non-waterproof control.
To measure the smudge-proof properties, testers used their fingers to wipe from left to right to see what came off.
These are the mascaras that came out on top for volumising, lengthening and long-wear.
Madeleine is our Lifestyle Writer, specialising in expert-tested reviews and round-ups on the latest beauty Beauty and Health & Wellness products. From skincare to protein powders, Maddie is committed to providing honest and helpful reviews to help guide readers to the best product for them. Maddie has a BA in English Literature and Language, which stemmed from her lifelong interest in reading and writing. She started her post graduate life at Hearst UK within a marketing capacity, which quickly turned into a desire to fulfil a writing career.
When she is not writing about the latest expert reviewed products, you can find her rifling through vintage shops or car boots, reading a print magazine, or capturing portraits on her film camera.
Denny our Former Beauty and Grooming Tester has an in-depth knowledge and background in beauty and PR. She has spoken on panels with Cosmetics Executive Women (CEW) and has worked with many beauty brands as a commercial model. Since joining in October 2022, she has worked on numerous testing categories including over 18 different brands for vitamin C serums, scalp scrubs, shampoos for dry hair and many more. She has over 20k followers on TikTok where she shares beauty and fashion tips otherwise better known as Denny Daily.


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