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The best bronzers for a sun-kissed glow, tried and tested by the Good Housekeeping Institute
We asked 100 women to try a range of bronzers – these were their honest thoughts

The best bronzers can lift a makeup look from “did you get enough sleep last night?” to “have you been on holiday?” with a few brush strokes. The most loved are buildable, warming and replicate that fresh-off-a-flight-from-the-tropics tan, without being patchy or pilling.
Sun exposure on your face – at least for long enough to get a good tan – is damaging, even if you don’t burn, and it often fades fast once you’re back in the UK, anyway. We advise lathering on the one of our best SPFs for face on all summer, keeping your face in the shade to prevent premature ageing, and adding one of these best-ever bronzers to your beauty arsenal instead.
They’ll earn you all the same glowing skin compliments a real tan would, but without the damage. Plus, you can use them to contour your face to give the illusion of chiselled cheekbones and jawlines, and many double up as eye shadow as well. Thrifty.
In a hurry for a little bronze? You’ll find the Good Housekeeping Institute product reviews team's tried and tested winners just below but read on for our panel’s full reviews and for some extra pointers on finding the right bronzer for you. Your skin will thank you.
Is a liquid, powder or cream bronzer best?
Powder bronzers
Powders are often more pigmented than their liquid counterparts and provide a more dramatic look. Those with dry skin can be put off using powders, but the key is in the skin prep – think hydrating SPF moisturisers and the best ceramide serums.
With combination skin, powders can go patchy in certain areas and be harder to blend as they soak up the sebum. Sparkly pigments in non-matte powders can also make skin look shinier where you don’t want it. So, if you have oily or combination skin, opt for a matte powder.
Powders typically last longer throughout the day, which is why three of them top our list below. If you’re after a buildable, full-tan effect, then a powder bronzer could be the perfect pick.
Liquid bronzers
Liquid bronzers will level up any look and have the benefit of being buildable, creating a more dewy hydrated finish, and can work really well for understated holiday makeup.
They also have the same runny consistency as the best foundations do, so they can be mixed into your typical base products to build up colour, making them go further and work harder, too. They can be a little daunting, as the shade looks darker when it's fresh out the bottle than it does when it’s blended into your face, but they’re easy to use and straightforward to build.
Cream bronzers
Cream bronzers can be the trickiest to get right when it comes to application. The order you use your products is important here. Apply your cream bronzer before foundation, or you may find things a little patchy.
The GH beauty team often prefers using cream bronzers for contouring the face, then blending out with base products afterwards. The results are dewier and give more of a glass skin look than powders but are more pigmented than you get with many liquids.
How we test bronzers
We tried out a selection of market-leading bronzers with 100 of our at-home testers for a minimum of two weeks, before requesting detailed feedback on performance.
Testers assessed factors including ease of application, blendability, how well the product sat on the skin, lasting power and the overall look of the bronzer on their skin.
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
Denny our Former Beauty and Grooming Tester has an in-depth knowledge and background in beauty and PR. She has spoken on panels with Cosmetics Executive Women (CEW) and has worked with many beauty brands as a commercial model. Since joining in October 2022, she has worked on numerous testing categories including over 18 different brands for vitamin C serums, scalp scrubs, shampoos for dry hair and many more. She has over 20k followers on TikTok where she shares beauty and fashion tips otherwise better known as Denny Daily.


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