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The best foundations for all skin types, tried and tested by 220 women
From full coverage to a sheer-finish, these foundations will have your skin looking airbrushed IRL

Choosing the right foundation can feel like mission impossible at times, especially with so many on the market. Do you spend three hours in the makeup aisle trying different swatches on the back of your wrist, or do you take your chances with the new online colour matching services?
Then there's the different finishes to consider. Matte or dewy? Full coverage or sheer? It's also important to consider your skin type. From dry to oily and combination skin, different formulas will suit different types.
We may all wish for a dewy, glowy complexion, but you don't want it tipping over into shiny and greasy. So, if your skin is on the oily side, you may want to opt for a matte foundation, such as Estee Lauder Double Wear, and then go in with a setting powder to help keep excess shine to a minimum. A highlighter will then give you that extra glow.
If you have dry skin, we suggest opting for a liquid foundation that doesn’t cling to dry patches and is infused with hydrating ingredients like hyaluronic acid, such as the No.7 Stay Perfect Foundation.
But, it's a tricky decision, which is why the Good Housekeeping Institute recruited a panel of 220 at-home testers to put the market leading products through their paces and help us find the best base for different skin types.
Which is the best foundation?
Ready to meet your perfect match? These are our top-rated foundations at a glance, but keep scrolling for our panel's full reviews.
How we test foundations
Whatever your skin type or desired finish, we can all agree that we don't want our base to slide off by 2pm.
To help find the ones that combine coverage, finish and staying power, the Good Housekeeping Institute recruited a panel of 220 at-home testers to trial each product for a minimum of two weeks and then give us detailed feedback.
They reported back on ease of application, blendability, wear time and what they thought of the product overall.
In the lab, we used our spectrophotometer to assess colour immediately after application and six hours later, taking three separate readings of each foundation to find an average score – all to assess each formula's staying power.
You'll find the top-rated ones below marked with the GHI Approved logo. We've also included some editors' picks below because we couldn't help ourselves and we wanted to shout about some of the newer launches that we haven't had a chance to review in the lab yet. They'll all been picked by our experienced team who have tried pretty much every innovation on the market.
These are the foundations we love for every type of coverage because we're all about that base.
Madeleine is our Lifestyle Writer, specialising in expert-tested reviews and round-ups on the latest beauty Beauty and Health & Wellness products. From skincare to protein powders, Maddie is committed to providing honest and helpful reviews to help guide readers to the best product for them. Maddie has a BA in English Literature and Language, which stemmed from her lifelong interest in reading and writing. She started her post graduate life at Hearst UK within a marketing capacity, which quickly turned into a desire to fulfil a writing career.
When she is not writing about the latest expert reviewed products, you can find her rifling through vintage shops or car boots, reading a print magazine, or capturing portraits on her film camera.
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
Denny our Former Beauty and Grooming Tester has an in-depth knowledge and background in beauty and PR. She has spoken on panels with Cosmetics Executive Women (CEW) and has worked with many beauty brands as a commercial model. Since joining in October 2022, she has worked on numerous testing categories including over 18 different brands for vitamin C serums, scalp scrubs, shampoos for dry hair and many more. She has over 20k followers on TikTok where she shares beauty and fashion tips otherwise better known as Denny Daily.


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