Florence Reeves-White
Senior Beauty Writer
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
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7 best facial cleansing brushes for declogging pores, starting from £30
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The GHI recruited 570 perimenopausal, menopausal and postmenopausal women to put them to the test
22 best hair dryers for every hair type, tested by 315 panellists
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We tried them all before release and these are the ones we’ll buy on repeat
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Ditch the plastic in 2025 with the best solid shampoo bars you can buy...
8 best body scrubs and chemical exfoliators for dry skin, tested by experts
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From old classics to exciting newcomers, our beauty experts have it covered
6 best razor subscription services for fuss-free shaving, tested on 165 people
You'll never use a blunt razor again
Best heated rollers for big bouncy waves, trialled by 50 women
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The Moroccan city with mystical storytellers and surprises behind every door
18 best hair-loss shampoos to promote growth, tested by 700 people
Revive thinning hair during menopause and beyond
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You may be surprised by the winner
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“My skin was visibly hydrated”
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Here’s what they thought (spoiler: you may not have heard of our winner)