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The best neck creams that genuinely soften and tighten skin, according to 150 testers

“My neck was so smooth and plumped!”

By and
VerifiedTested by Beauty and Grooming Testing Manager
best neck creams 2025

We’re going to put our neck out and say it: yes, it is possible to make a difference to skin’s trickiest troublespot. The neck is the blabbermouth of beauty, always ready to give away our age but, thanks to the latest skincare and technology, there are ways to smooth and firm.

The Good Housekeeping Institute experts put the market leaders to the test to find the best neck creams and we’re delighted to share the ones that impressed both our testers and lab team. We also quizzed the experts on how to defy gravity, including the best ingredients to look out for.

Here are the neck creams that made the most noticeable difference, at a glance:

Best neck creams 2025

Read more: the best neck toning devices for firming and plumping.

How we test neck creams

Our experts recruited 146 panellists to trial a range of the market-leading neck toning creams over a four-week period. We asked testers to give detailed feedback on ease of use, design, instructions and, of course, performance.

They focused on specific skin claims, noting any improvement in hydration, plumpness, firming, and smoothing of the neck, as well as any change to the appearance of fine lines and wrinkles. They also told us what they thought of the texture and scent.

In the lab, we used our specialist machine, the Skin Test Centre, to measure the elasticity of testers’ skin on their neck before and after the trial period.

1
Best neck toning cream

Clinique Smart Clinical Repair™ Lifting Face + Neck Cream

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Smart Clinical Repair™ Lifting Face + Neck Cream

Score: 90/100

This is an impressive score for any skincare product, let alone one for such a tricky area to treat. According to our panel, it’s worth the investment. Everyone told us their neck looked younger, healthier, firmer and smoother after using this cream for just four weeks. They also said their skin stayed hydrated all day after slathering it on, and any wrinkles appeared instantly softened.

“I loved the consistency, as it’s not watery or jelly-like but sinks straight into skin,” one panellist told us. Another said they found the cream a little heavy on their cheeks and forehead, so they stuck to using it on their neck. However, the formula is alcohol-free to prevent any stripping, and non-comedogenic, so although the consistency is thick and creamy, it shouldn’t block pores.

2

Revision Skincare Nectifirm® ADVANCED

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Nectifirm® ADVANCED

Score: 86/100

Everyone loved the texture and spreadability of this luxury cream, although at this price, some said they were trying very hard not to get hooked! “The texture was really lovely – it was light and whipped and sank into my skin really beautifully, with absolutely no stickiness whatsoever,” said one tester. Another told us: “This feels classy and smells fresh and clean. It spreads easily and immediately made the skin on my neck feel nicer.” Others were pleasantly surprised at the difference it made to their skin.

In fact, nearly everyone said their complexion felt instantly hydrated after application and most agreed they would love to continue to use it after the trial. “The fine lines on my neck were definitely smoothed, so I’m sure over time they’d improve even further,” said one panel member. Although it’s a pricey buy, testers said a little went a long way.

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3
Best luxury neck cream

Cellcosmet CellLift Neck and Décolleté

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
CellLift Neck and Décolleté

Score: 86/100

With all our top scorers coming with a pretty hefty price tag, it seems that you often get what you pay for in this category. This indulgent cream promises to tighten and firm the skin on your neck and décolleté, and everybody who tried it said their skin looked smoother after the full four-week trial period.

The cream currently comes with a dedicated massage tool (do double check this as it's for a limited time only), and our panellists were fans of its soothing properties. People told us it felt nice and “like a proper self-care moment”, while one was particularly impressed with the cream's firming effects, telling us: “My neck was so smooth and plumped.”

Everyone loved the subtle rose scent too, which made the cream a joy to use, and many praised the “premium, gold packaging”. Some struggled to dispense enough product without a few pumps, so they were concerned they wouldn’t be able to use every last drop, which at this price, you definitely want to!

4
Best neck serum

This Works Perfect Cleavage & Neck Serum

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Perfect Cleavage & Neck Serum

Score: 84/100

Containing hyaluronic acid for hydration and larch extract to provide an instant tightening effect, we had high hopes for this well-priced formula, and many of our testers were delighted with the results. Even those who typically suffer with dry skin said it left their neck feeling “plump and hydrated”.

The fragrance was divisive, however. Some liked the soothing scent from the essential oils, while one person thought it “smelt faintly of baby products.” One of our panellists bemoaned the fact it didn’t make her look 20 years younger, but did concede that it had a softening effect on fine lines. While it’s not a miracle worker, we’d say this one is simple yet effective.

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5
Best for plumping

Prai Ageless Throat and Decolletage Cream (50ml)

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Ageless Throat and Decolletage Cream (50ml)

Score: 80/100

Many of us can feel like our necks are ageing faster than our face, but aren’t sure why. We often forget that our skin is a lot more delicate here and is desperate for a little extra TLC. That’s what this formula seeks to address and it’s the brand’s best-selling product for a reason.

While Prai claims the cream will make a significant visual difference in just one week, our panel found it took at least two to start seeing any change. They told us it was best at delivering extra plumpness rather than providing a tightening effect, but many were pleased to say their skin looked and felt smoother after the trial period.

“It has left me looking younger within the month, with no more lines or dry bits at all,” one satisfied tester told us. “My skin looks and feels much smoother.” How’s that for a result?

6
Best for tackling sun damage

Dr. Barbara Sturm Super Anti-aging Neck & Decolette Cream

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Super Anti-aging Neck & Decolette Cream

Score: 80/100

Dr. Sturm needs no introduction if you’re into your skincare, and this is another stellar product from the aesthetics pro and anti-inflammatory expert. One panellist praised the “silky consistency” and “improved skin elasticity” it delivered, while another told us: “I could see and feel the difference to my skin, particularly in the décolletage area – this is honestly fantastic.”

It delivered a big dollop of hydration to dry necks, and many testers liked the subtlety of the pleasant fragrance. “It really helped with post-summer skin damage that often causes crepey skin for me in that area,” one person noted, which is likely down to the kombucha and daisy extracts that help to balance skin tone and diminish the appearance of dark spots. “I also think my chin looks a little lifted, too,” they added. Sign us up.

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7

Perricone MD Cold Plasma Plus+ Sub-D / Neck

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Cold Plasma Plus+ Sub-D / Neck

Score: 79/100

Combat crepiness with this clever formulation from Perricone MD, a brand known for its next-gen formulations that are all efficacy, no frills. One tester told us they could see the difference to their neck in just two weeks, and another claimed: “This product is amazing! I’ve really noticed the wrinkles on my neck – which were quite deep – have improved significantly.”

This lost marks for its smell, which was compared to both PVA glue and tartar sauce packets from the fish & chip shop. Which may or may not appeal! That said, we’d sacrifice a fancy fragrance for a cream that’s super effective any day.

8
Best collagen-boosting neck cream

Absolute Collagen Deep Lift Neck & Decollete Cream

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Deep Lift Neck & Decollete Cream

Score: 71/100

This deliciously rich, sumptuous cream uses a blend of collagen-boosting peptides to help soften the appearance of sagging skin and folds on the 'neck and dec'. A few testers had gripes about the deceptive packaging – the heavy pot makes you think you’re getting more product than you are.

The results were impressive, though, with one panellist telling us: “It absorbs straight into the skin, leaving it looking immediately refreshed, plump and nourished.”

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What causes ‘turkey neck’?

The neck is one of the first parts of our body to show signs of ageing, partly because the odds are stacked against it. “Anatomically, the neck isn’t supported by anything,” explains skin contouring guru Dr Galyna Selezneva. “There’s no bone structure and no bulky muscles to give you volume, and there’s almost zero fat layer. When you combine that with the inevitable pull of gravity, you start to see skin laxity, crepiness and horizontal lines.”

Our production of collagen and elastin also decline naturally over time, notes medical aesthetics expert Dr Johanna Ward. “However, the visible effects of this are exacerbated by factors such as sun damage, an unhealthy diet, lack of sleep and ‘tech neck’, aka lines from looking down at screens.”


How can I prevent a saggy neck?

From sun protection to moisturiser and key rejuvenating actives, make sure you take your facial skincare regime down to your décolletage. “We often overlook the neck, even though it’s just as exposed to UV damage as the face,” says Dr Ward. “The skin there also has fewer oil glands, making it prone to dryness and accelerated ageing.”

Wearing a good daily SPF50 is a non-negotiable, says Dr Selezneva. “The textures are very light and will make a real difference to how well your neck ages,” she explains.


Do neck creams actually work?

“A neck-specific cream can be worthwhile, as these are formulated for the neck’s thinner, more delicate skin,” Dr Ward says. “They can improve texture and hydration and prevent further damage.”


What ingredients should I look for in a neck cream?

Dr Ward recommends peptides to firm skin, antioxidants, such as vitamin C, to ward off free radical damage and hyaluronic acid to plump.


What is the best neck firming cream that really works?

If you're looking for a neck cream that genuinely firms, tightens and plumps, our top pick, Clinique's Clinical Repair Face and Neck Cream, scored highly for all three.

For something more affordable that's also effective, opt for Prai's Ageless Throat Cream.


Why trust the Good Housekeeping Institute?

The Good Housekeeping Institute has been testing products for over 100 years, from the best mops and best bedding to the best hair dryers.

Our testers are experts in their fields, whether that's home appliances or skincare science. They develop rigorous protocols to ensure we're putting every product through its paces in the lab. We also use our extensive at-home panel to try them in real life, to ensure they live up to their claims.

Senior Beauty Writer, Florence Reeves-White, has also been writing about beauty products for several years, which includes trying them herself at home to find out which claims can be substantiated, and which are just too good to be true.

Headshot of Florence Reeves-White
Florence Reeves-White
Senior Beauty Writer

Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms. 

With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.

When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites

Headshot of Lynne Hyland
Lynne Hyland
Beauty Director

Beauty Director Lynne has spent the past two decades testing and reviewing the latest in everything from skincare and aesthetics to spas, fragrance and makeup. When she's not being a human guinea pig she loves to immerse herself in a deep bath, a good book and large glass of iced rosé. 

Headshot of Maria Kumar
Tested byMaria Kumar
Beauty and Grooming Testing Manager

Maria is our Beauty and Grooming Testing Manager, and since joining in mid-2022, she has managed the testing for mutiple categories including scalp scrubs, collagen supplements and retinol serums. In addition to her master's degree in chemical engineering and a diploma in cosmetic science, she recently received her MBA from the London College of Fashion, focusing on case studies within the beauty industry. Prior to joining the company, she worked within the global technical team at the Estee Lauder Companies for over six years, collaborating with the chemists and engineers to launch luxury beauty products at scale and to quality. She has also worked as a formulation scientist within the pharmaceutical industry and takes this evidence based approach into all her product testing. 

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