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The best neck creams that genuinely soften and tighten skin, according to 150 testers
“My neck was so smooth and plumped!”

We’re going to put our neck out and say it: yes, it is possible to make a difference to skin’s trickiest troublespot. The neck is the blabbermouth of beauty, always ready to give away our age but, thanks to the latest skincare and technology, there are ways to smooth and firm.
The Good Housekeeping Institute experts put the market leaders to the test to find the best neck creams and we’re delighted to share the ones that impressed both our testers and lab team. We also quizzed the experts on how to defy gravity, including the best ingredients to look out for.
Here are the neck creams that made the most noticeable difference, at a glance:
Best neck creams 2025
Read more: the best neck toning devices for firming and plumping.
How we test neck creams
Our experts recruited 146 panellists to trial a range of the market-leading neck toning creams over a four-week period. We asked testers to give detailed feedback on ease of use, design, instructions and, of course, performance.
They focused on specific skin claims, noting any improvement in hydration, plumpness, firming, and smoothing of the neck, as well as any change to the appearance of fine lines and wrinkles. They also told us what they thought of the texture and scent.
In the lab, we used our specialist machine, the Skin Test Centre, to measure the elasticity of testers’ skin on their neck before and after the trial period.
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
Beauty Director Lynne has spent the past two decades testing and reviewing the latest in everything from skincare and aesthetics to spas, fragrance and makeup. When she's not being a human guinea pig she loves to immerse herself in a deep bath, a good book and large glass of iced rosé.
Maria is our Beauty and Grooming Testing Manager, and since joining in mid-2022, she has managed the testing for mutiple categories including scalp scrubs, collagen supplements and retinol serums. In addition to her master's degree in chemical engineering and a diploma in cosmetic science, she recently received her MBA from the London College of Fashion, focusing on case studies within the beauty industry. Prior to joining the company, she worked within the global technical team at the Estee Lauder Companies for over six years, collaborating with the chemists and engineers to launch luxury beauty products at scale and to quality. She has also worked as a formulation scientist within the pharmaceutical industry and takes this evidence based approach into all her product testing.


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