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The best day creams for hydrated skin, according to over 200 women
It’s a new dawn, it’s a new day, it's time to put on your face cream

While there’s an abundance of skincare products out there making all sorts of ambitious claims, don’t let the humble day cream get lost in the noise. The best day creams can be the key to keeping skin nourished whatever your schedule – on the school run, on an actual run, or simply sitting at home on the sofa sifting through emails.
Besides the basics, your moisturiser should keep your complexion protected from environmental aggregators such as pollution and harsh weather – not to mention the dreaded office air conditioning.
However, as it’s a non-negotiable, staple product in every brand’s skincare line-up, there are endless options to choose from (we're not joking, there are thousands!), which is why we decided to take out the guesswork for you. The Good Housekeeping Institute recruited a panel of over 200 women to try some of the leading brands and help us find the very best day creams on the market.
Have a sneak peek of the winners below but read on for our full reviews and tips on how to find the right one for your skin, including expert tips from dermatologist Dr Anjali Mahto.
Best day creams for 2025
How we test day creams
We put a range of market-leading hydrating day creams to the test over four weeks with the help of over 240 testers. We asked our panel to give feedback on ease of use, packaging, texture and how well each day cream hydrated their skin.
Back in the beauty lab, we used our specialist hydration metre machine to measure the hydration of the skin immediately after application of each cream and again after four hours, to determine how effective they were at moisturising the skin. You'll find our winners marked with the GHI Approved logo below.
We’ve also added in some of our editors’ favourite creams to start the day with – as we're always trying the newest launches and have used so many of the most buzzworthy brands, we love to include their personal recommendations.
These are the ones we’re making our skincare staples.
We've also tested the best night creams and the best eye creams to soothe puffiness and minimise any fine lines.
Madeleine is our Lifestyle Writer, specialising in expert-tested reviews and round-ups on the latest beauty Beauty and Health & Wellness products. From skincare to protein powders, Maddie is committed to providing honest and helpful reviews to help guide readers to the best product for them. Maddie has a BA in English Literature and Language, which stemmed from her lifelong interest in reading and writing. She started her post graduate life at Hearst UK within a marketing capacity, which quickly turned into a desire to fulfil a writing career.
When she is not writing about the latest expert reviewed products, you can find her rifling through vintage shops or car boots, reading a print magazine, or capturing portraits on her film camera.
Denny our Former Beauty and Grooming Tester has an in-depth knowledge and background in beauty and PR. She has spoken on panels with Cosmetics Executive Women (CEW) and has worked with many beauty brands as a commercial model. Since joining in October 2022, she has worked on numerous testing categories including over 18 different brands for vitamin C serums, scalp scrubs, shampoos for dry hair and many more. She has over 20k followers on TikTok where she shares beauty and fashion tips otherwise better known as Denny Daily.


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