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15 best memory foam pillows to buy in 2025, tested by experts
Fancy trying a memory foam pillow but feeling spoilt for choice? The Good Housekeeping Institute is here to help...

Memory foam is possibly the most divisive of all pillow and mattress fillings. You'll either refuse to sleep on it or refuse to sleep on anything else.
Durable and dense, memory foam is made from a polymer known as polyurethane that moulds to your head and neck as you sleep, providing the ideal level of support. For this reason, these pillows can feel strange to sleep on at first, putting many people off. But, if you persevere with the best memory foam pillows, you may never look back.
Before you dash off to try one, consider whether a memory foam pillow would suit your sleeping style, as they can be expensive. Our guide below will help you decide.
Want to completely upgrade your bedroom set-up? We've rigorously tested the best mattress toppers, the best mattress protectors, the best duvets, best bedding and the best sleep gadgets too.
Which are the best memory foam pillows?
You'll find our full reviews below but these are our top recommendations for different needs and budgets at a glance:
- Joint best memory foam pillow: REM-Fit 500 Cool Gel Pillow
- Joint best memory foam pillow and best for hot sleepers: Luff Mayfair Cooling Gel Memory Foam Pillow
- Best adjustable memory foam pillow: Simba Hybrid Firm Pillow
How we test memory foam pillows
Our panel of testers have trialled a total of 84 pillows across all styles and materials They judged each one on its comfort, support, breathability and overall design, before deciding if they would buy it themselves.
Back in the lab, the Good Housekeeping Institute team put every pillow through the washing machine and assessed any impact on its performance.
Once all the results and feedback were in, we pulled out the highest-scoring memory foam pillows – these are our top-rated designs.
Hannah is our homes editor, specialising in reviewing the latest kitchen appliances, cleaning products, mattresses and bedding, and crafting equipment. Hannah has written about hundreds of products, from air fryers to smoothie makers to pillows, and is committed to finding the most reliable and best value for money buys.
Hannah is also interested in sustainability in the home and has completed a course with the University of the Arts London in sustainable textiles, so she can help cut through the noise on what’s green and what’s not. Hannah has an MA in Magazine Journalism and has previously worked as a freelance lifestyle and women’s sports journalist, working for Stylist, Sky Sports and more.
Hannah has also previously worked in a florist and can normally be found caring for her house plants or sewing something new for her home or wardrobe.
Megan is the Good Housekeeping Institute’s homes writer. She loves diving into the latest product releases to find the very best buys on the market. When she’s not writing about the newest gadgets and gizmos for your home and garden, you’ll find her cooking, running and exploring London’s foodie hotspots – or trying to make friends with every dog she passes. Megan has an MA in Magazine Journalism and has previously written for Stylist, Glamour, TimeOut, SquareMeal, and YOU magazine. You can find Megan on Instagram @meganlouisegeall and on X @megan_geall
Blossom is passionate about finding the best home products and appliances for GH readers. As head of the homes testing team, she has led reviews across multiple categories, from pizza ovens, and smart plugs to portable fans and hobs. She enjoys delving into the intricacies of products and refining testing protocols to ensure we’re testing them against their claims. Her aim is to find the top-performing products on the market, to help take the hard work out of housework. Blossom’s most notable accomplishment in the lab has been toasting 528 slices of bread in her quest to find the best toasters money can buy. In her free time, she openly admits to being a music geek and indulges her creative side through crocheting, baking, singing and writing.


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