Skip to Content

We earn a commission for products purchased through some links in this article.

15 best memory foam pillows to buy in 2025, tested by experts

Fancy trying a memory foam pillow but feeling spoilt for choice? The Good Housekeeping Institute is here to help...

By and
VerifiedTested by Homes Testing Manager
best memory foam pillows

Memory foam is possibly the most divisive of all pillow and mattress fillings. You'll either refuse to sleep on it or refuse to sleep on anything else.

Durable and dense, memory foam is made from a polymer known as polyurethane that moulds to your head and neck as you sleep, providing the ideal level of support. For this reason, these pillows can feel strange to sleep on at first, putting many people off. But, if you persevere with the best memory foam pillows, you may never look back.

Before you dash off to try one, consider whether a memory foam pillow would suit your sleeping style, as they can be expensive. Our guide below will help you decide.

Want to completely upgrade your bedroom set-up? We've rigorously tested the best mattress toppers, the best mattress protectors, the best duvets, best bedding and the best sleep gadgets too.

Which are the best memory foam pillows?

You'll find our full reviews below but these are our top recommendations for different needs and budgets at a glance:

How we test memory foam pillows

Our panel of testers have trialled a total of 84 pillows across all styles and materials They judged each one on its comfort, support, breathability and overall design, before deciding if they would buy it themselves.

Back in the lab, the Good Housekeeping Institute team put every pillow through the washing machine and assessed any impact on its performance.

Once all the results and feedback were in, we pulled out the highest-scoring memory foam pillows – these are our top-rated designs.

Joint best memory foam pillow

Rem-Fit 500 Cool Gel Pillow

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
500 Cool Gel Pillow

Pros

  • Felt very supportive
  • Cover easily fits back on after washing

Cons

  • Not as cooling for everyone as its name suggests

Score: 96/100

Our top-scoring memory foam pillow was a universal hit, with the entire panel awarding it full marks! It moulded brilliantly to their heads and necks, offering excellent support for all types of sleepers. It didn't have a plasticky smell and the Tencel/polyester cover survived the washing machine with only minimal shrinkage.

Its cooling claims fell slightly flat, as it only offered average breathability, but it gave every tester a quality night's sleep. They all said they would buy it themselves and appreciated the generous five-year guarantee.

Key specifications

SupportMedium/firm
Height12cm (medium)
FillingViscoelastic polyurethane foam with gel powders
Cover40% Lyocell from Tencel, 60% polyester
AdjustableNo
Machine washableOuter cover only
Trial offeringNo
Guarantee5 years
Joint best memory foam pillow

Luff The Mayfair Gel Pillow

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
The Mayfair Gel Pillow

Pros

  • Filling remained even after washing
  • Didn’t form a dip over time

Cons

  • Cooling properties may not suit everyone (although you can pop a pillowcase on top to limit effects)

Score: 96/100

Just like our other winner, this also has cooling properties, thanks to a cool-touch gel pad on one side that draws heat away from your head to keep you comfortable all night long. This impressed on test, and for nights where you’re not hot, you can use the other side, which is made from soft bamboo, making this a versatile buy.

It aced our other tests too, proving supportive and comfortable – a worthy joint winner.

Key specifications

SupportFirm
Height11cm
FillingSolid CloudTec Filling
CoverNanoweave Bamboo
AdjustableNo
Machine washableOuter cover only
Trial offering100 days
GuaranteeNot stated
Advertisement - Continue Reading Below
Best latex memory foam pillow

The Fine Bedding Company Natural Latex Foam Pillow

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Natural Latex Foam Pillow

Pros

  • Maintained shape and support after washing
  • Cover felt premium

Cons

  • Expensive

Score: 94/100

Latex might not be your go-to material for a pillow, but our testers said it provided standout support, as well as enough bounce and softness for a sound sleep (and it didn’t have that horrid plasticky smell, either).

Natural latex is also fantastic for regulating body temperature as the material’s structure promotes airflow and breathability, something our testers vouched for.

Unlike some others on this list, you can’t adjust the padding inside; however, you can remove the quilted cover if you’re after something slimmer.

Key specifications

SupportMedium
Height14cm
FillingTalalay Latex
Cover100% BCI Cotton with GRS polyester quilting
AdjustableNo
Machine washableMachine wash/tumble dry, professional laundering is recommended for best results
Trial offeringNo
Guarantee2 years
Best adjustable memory foam pillow

Simba Hybrid® Firm Pillow

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Hybrid® Firm Pillow

Pros

  • Felt well-made
  • Comfortable in a range of sleeping positions

Cons

  • Expensive

Score: 93/100

This is another adjustable design that left our testers sleeping peacefully through the night. Like Simba’s mattresses and toppers, it has a layer of springs enclosed within foam for a supportive base. There are also two softer layers made from recycled polyester that you can add (or forgo) to create your perfect pillow.

Our testers needed a few nights to find the right combination of layers for them (and this is par for the course with adjustable products), but once they got there, they said their sleep was better than before. It’s a pricey but quality buy if you need something firm to rest your head on.

Key specifications

SupportFirm
Height16cm
FillingAerocoil spring layer encased in Simba Pure foam (100% Polyurethane), Simba Renew cluster fill (100% certified polyester)
Cover100% cotton
AdjustableYes
Machine washableAt 40 degrees (cover and filled pads only), spring pad is sponge clean only
Trial offering30-night trial (must be returned in original packaging)
GuaranteeNot stated
Advertisement - Continue Reading Below
Best value adjustable memory foam pillow

Emma Original Pillow

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Original Pillow

Pros

  • Offered great support to the head and neck
  • Care instructions are clear

Cons

  • Difficult to get all the foam back into the cover once you take a layer out

Score: 89/100

This adjustable memory foam pillow impressed our panel, who all found it comfortable to sleep with. And if it’s too tall for your liking, you can just remove one or two of its three layers.

We found it kept its height well and was breathable, which is impressive for memory foam. The cover can also be machine washed and it held up well on test, with no shrinking. A reliable buy.

We also tested the Emma Original Hybrid Pillow, which scored 87/100 and the Emma Premium Pillow, which scored 78/100.

Key specifications

SupportFirm
Height11cm
FillingMemory foam
Cover98% polyester, 2% elastane
AdjustableYes
Machine washableOuter cover only
Trial offering30 nights
Guarantee2 years
Best value memory foam pillow for hot sleepers

Rem-Fit Snow Pillow

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Snow Pillow

Pros

  • Very supportive
  • Quilted cover felt premium

Cons

  • Not deep enough for some

Score: 89/100

Hot sleepers, this is another one for you, and it’s the most affordable option on our list. With a cover made from a cooling fabric (including a chilly-sounding textile called ice yarn), this pillow claims to dissipate body heat up to 10 times faster than cotton, so you stay cool, calm and collected throughout hot, sweaty nights.

It's a claim our testers backed up, although some noticed that their pillowcase reduced its chill. Luckily, its soft, quilted cover is (reliably) machine washable, so if you do need to cool down, you could forgo a typical cover. And testers praised its level of comfort, support and high-quality feel.

Key specifications

SupportFirm
Height15cm
FillingVisco Elastic Memory Foam Crumb
CoverPolyester, ice yarn
AdjustableNo
Machine washable40 degrees (outer cover only)
Trial offeringNo
Guarantee5 years
Advertisement - Continue Reading Below

Next Cluster Fill Memory Foam Pillow

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Cluster Fill Memory Foam Pillow

Pros

  • Could easily fit the cover back onto the pillow after washing
  • Good thickness

Cons

  • One panellist found it rustled a lot when rolling over 

Score: 89/100

Described as “extremely comfortable” and “like a cloud”, it’s safe to say our panel were thoroughly impressed by this memory foam pillow. It has a fully adjustable design with memory foam clusters rather than layers to offer better contouring for your head, neck and shoulders. Panellists said the pillow remained very plump and regulated their temperature well throughout the night.

A washable cover makes cleaning and maintenance a breeze, but we’d recommend investing in a pillow protector to stop anything seeping through to the inner foam as this can’t be washed – and, at £70, you don’t want to be replacing the whole pillow regularly.

Key specifications

SupportAdjustable
HeightUnspecified
FillingMemory foam clusters
CoverCotton and polyester
AdjustableYes
Machine washableCover only
Trial offeringNo
GuaranteeNo

Grove Pillows The Original Groove Pillow

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
The Original Groove Pillow

Pros

  • Quiet to sleep on
  • Good at regulating temperature

Cons

  • Some didn’t like the boxy shape

Score: 87/100

If you struggle with neck pain, the unique design of this pillow could make all the difference. The foam is carefully moulded to support your head and neck, and our panel was impressed with how well it relieved pressure. It also comes with a 100-day trial, for added peace of mind.

Its cover is washable and emerged from our machine in the same premium condition as before it went in. Its unique look wasn’t to everyone’s taste, but we think the comfort it offers could be worth the compromise.

We also tested The Groove Pillow 2.0, which scored 80/100.

Key specifications

SupportFirm
Height11/6cm
FillingBamboo charcoal infused memory foam
CoverScuba
AdjustableNo
Machine washableOuter cover only
Trial offering100 day return policy
GuaranteeNo
Advertisement - Continue Reading Below

Pros

  • Stayed bouncy without dipping over time
  • Pillow was breathable and kept our panellist's head cool throughout the night

Cons

  • No trial period or guarantee

Score: 86/100

While not 100% memory foam, this pillow’s filling is made up of a combination of microfibre and foam “nanocubes” that can be removed and stored in a supplied drawstring bag. This means that both its thickness and firmness can be adjusted easily to suit any type of sleeper, while still offering strong support.

We found it super comfortable, fluffy and shapely, but it smelt a little plasticky at first. Ultimately, it’s a good choice if you’re new to memory foam or prefer to sleep on your front.

Key specifications

SupportAdjustable
Height22cm
FillingMemory foam nanocubes and a microfibre layer
CoverCotton
AdjustableYes
Machine washableCover only
Trial offeringNo
GuaranteeNo

Aeyla The FOAMO Pillow

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
The FOAMO Pillow

Pros

  • Foam felt soft yet supportive
  • Care instructions were easy to follow

Cons

  • Cover was quite loose if filling was removed
  • No bag to hold removed stuffing

Score: 84/100

Aeyla says this pillow is hypo-allergenically and dermatologically tested, making it a trusty pick for keeping sneezes at bay. Plus, its 100% cotton outer is soft and breathable, and testers praised the all-round premium feel.

Inside, the pillow contains shredded memory foam that you can remove to find the right level of support for you. This could be handy if you like a thinner pillow, as it’s thick when full, but our panel found some trial and error was needed to find their sweet spot. Overall though, the adaptable design makes this pillow a practical buy.

Key specifications

SupportAdjustable
HeightAdjustable
FillingMemory foam
Cover100% cotton
AdjustableYes
Machine washableOuter cover only
Trial offering30 nights
Guarantee30 nights
Advertisement - Continue Reading Below

Putnams Putnam Pillow

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Putnam Pillow

Pros

  • Pillow was well made and there were no loose threads after washing
  • Doesn’t rustle or make noise when turning over in your sleep

Cons

  • No trial offering
  • Only the cover is washable

Score: 83/100

Designed with contoured support for the neck and shoulders, the Putnam Pillow claims to keep your spine aligned while you sleep, to ease pain, numbness and headaches.

Most of our panel agreed that it reduced shoulder pain after the trial period, and liked the firm, supportive fit around the neck. The foam material wasn’t very cooling, but our panel didn’t experience any overheating and still achieved a quality night’s sleep.

One thing to note is that the pillow is smaller than a standard pillowcase and looked slightly odd with one, as the material gathered in places.

Key specifications

SupportMedium/soft
HeightUnspecified
FillingNot specified
CoverCotton
AdjustableNo
Machine washableCover only
Trial offeringNo
GuaranteeTwo years
Best budget memory foam pillow

Primark Firm Support Memory Foam Pillow

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Firm Support Memory Foam Pillow

Pros

  • Comes in a bag that can be reused for storage
  • Felt well-made

Cons

  • Not washable
  • Memory foam isn’t very responsive

Score: 82/100

You don’t have to spend a fortune to enjoy a good memory foam pillow, and this buy from Primark is proof. It’s soft and comfortable with an even filling that allowed our testers to relax into it as it moulded around their heads.

Some found the memory foam a little too firm to begin with, so it may take getting used to. The pillow can’t be washed or dry cleaned either, and there’s no separate washable cover. But a pillow protector could help here, and for a fraction of the price of many other brands, it’s worth considering.

Key specifications

SupportFirm
Height18cm
Filling75% Polyurethane, 25% Polyester
Cover55% Polyester, 45% Viscose
AdjustableNo
Machine washableNot machine washable
Trial offeringNo
Guarantee5 years
Advertisement - Continue Reading Below

Panda Luxury Memory Foam Bamboo Pillow

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Luxury Memory Foam Bamboo Pillow

Pros

  • Washed well
  • Good value

Cons

  • Too hard for some panellists
  • Foam smell upon opening

Score: 81/100

If you’re after a greener option, this takes the top spot. The cover is made from organic bamboo, which is taken from non-fertilised forests and is biodegradable. Bamboo is also naturally hypoallergenic and breathable, which makes this pillow a good choice for those with allergies.

We found it cosy and supportive to sleep on but opinions differed on its comfort. It’s shorter than the average pillow at 60cm wide, which may spoil the aesthetics of your bedroom, but front sleepers will appreciate its thinness. Its 10-year guarantee is unbeatable, too.

Key specifications

SupportMedium/firm
Height12cm
FillingMemory foam
Cover40% bamboo, 60% polyester
AdjustableNo
Machine washableCover only
Trial offer30 nights
Guarantee10 years

OTTY Deluxe Pure Pillow

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Deluxe Pure Pillow

Pros

  • Scored full marks in our wash test
  • No dips formed

Cons

  • Only the cover is washable
  • Not deep enough for everyone

Score: 81/100

Memory foam and temperature regulation don't tend to go together, but this hypoallergenic pillow is a refreshing exception. Literally. It makes use of bamboo's breathable, moisture-wicking properties to keep you cool in summer and comfortably cosy in winter. It's infused with naturally antibacterial charcoal too.

It felt comfortable to sink into and we enjoyed a restorative night's sleep, but it was too thin to give adequate support to side sleepers. The angled corners irritated at times and some testers found it too firm.

Key specifications

SupportFirm
Height10cm
Outer cover97% polyester, 3% spandex
FillingSynthetic bamboo memory foam
Machine washableCover only
AdjustableNo
Trial offering14 nights
GuaranteeNo
Advertisement - Continue Reading Below

Emma Premium Pillow

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Premium Pillow

Pros

  • Pillow shape supports the shoulders as well as the head
  • Remained high quality after washing

Cons

  • Flattened over time for some
  • Less comfortable for side-sleepers than back-sleepers

Score: 78/100

Emma’s Premium Foam Pillow won the approval of our testers thanks to its adjustable design that allows you to remove inserts to create the perfect sleep surface for your head. Most agreed that it was comfortable and breathable throughout the night, but some found it a little too firm for their liking. The pillow does come with a 30-night trial though, so you can get your money back if you’re not 100% sold.

Our panel also loved the washable cover, which remained soft to the touch post-wash and was easy to fit back onto the pillow.

Key specifications

SupportFirm
HeightNot specified
Outer Cover98% polyester, 2& elastane
FillingFoam
Machine washableCover only
AdjustableYes
Trial offering30 nights
Guarantee2 years
best memory foam pillows

Are memory foam pillows better?

Not necessarily, no. Memory foam pillows are only better than other types of pillows if they meet your personal needs!

The firm support they offer will definitely be welcome if you are looking for the best pillow for neck pain, but they can feel heavy and rigid and make more active sleepers feel a little claustrophobic. There's limited airflow in memory foam, too, so these pillows can get hot quickly, especially in the summer. However, on the plus side, they're easy to care for, supportive and long-lasting.

Memory foam pillows tend to be quite thick and you can't usually adjust the height, making them best for aligning the neck and spine of side sleepers. Back sleepers can also get on with memory foam but should look for a thin-to-medium thickness. Stomach sleepers will need something flatter so they can lay their head at a comfortable angle. Look for an adjustable memory foam pillow or opt for a down or microfibre filling.


How do I choose a memory foam pillow?

Once you've determined that memory foam will suit your sleeping style, there are several other factors to consider before clicking 'buy'.

Some models feature removable fillings or layers for adjusting their thickness. You can alter several of the pillows on our list including the Emma Original Pillow and the Simba Hybrid Pillow.

Also consider the fabric your pillow is made from. Bamboo can be a more sustainable material because it’s fast growing and regenerates quickly. Four designs on our list combine memory foam with bamboo – Luff’s Mayfair Gel Pillow is our highest scoring pick, while Panda’s Luxury Memory Foam Bamboo Pillow is another top option, as the brand provides extensive information on how it sources and manufactures its materials.

Prone to getting hot and sweaty at night? Some memory foam pillows come with cooling claims. These either have breathable covers or feature unique fillings designed to regulate your temperature, such as gel.

You can get memory foam pillows that are pre-shaped and contoured to better align your neck and spine as you sleep. Consider trying one of these if you're struggling with neck ache.

If you haven't tried sleeping on memory foam before, be sure to select a pillow that comes with a trial offer. That means you can simply return or exchange it by the end of the trial period if it’s not for you.


How to wash a memory foam pillow

Memory foam pillows cannot go in the washing machine or tumble dryer and some are spot clean only. Others have removable machine-washable covers. If in doubt, follow the care instructions given on your pillow.


How long should memory foam pillows last?

Memory foam pillows are durable and last longer than most pillow types, but expect to replace yours after two to three years of nightly use. Test whether it needs replacing by folding it in half; if it stays folded, it’s time to get a new one.

Lumpy pillows that are no longer offering adequate support should also be swapped out. Protect your pillow from stains by adding a pillow protector.


The verdict on memory foam pillows

With two designs scoring near full marks, you’re spoilt for choice when shopping for the best memory foam pillow. Rem-Fit's 500 Cool Gel Pillow offered great support for all sleepers, while Luff’s The Mayfair Gel Pillow was a fan-favourite for its cooling properties, so opt for that one if you're a hot sleeper.

Neither of our winners are adjustable though, so if you’re not sure what firmness and height suits your sleeping style best, we recommend Simba’s Hybrid Firm Pillow.


Why you should trust the Good Housekeeping Institute

In our quest to help our readers get the best night’s sleep possible, we’ve tested hundreds of sleep products. In total, we’ve tested over 80 different pillows – that’s a whole lot of snoozing.

Our homes testing manager, Blossom Boothroyd, led the reviews for memory foam pillows as well as coordinating our at-home panel tests. All the feedback was then passed to our homes editor, Hannah Mendelsohn, and writer, Megan Geall, who have written about hundreds of products between them and know exactly what makes a fantastic buy.

Headshot of Hannah Mendelsohn

Hannah is our homes editor, specialising in reviewing the latest kitchen appliances, cleaning products, mattresses and bedding, and crafting equipment. Hannah has written about hundreds of products, from air fryers to smoothie makers to pillows, and is committed to finding the most reliable and best value for money buys.

Hannah is also interested in sustainability in the home and has completed a course with the University of the Arts London in sustainable textiles, so she can help cut through the noise on what’s green and what’s not. Hannah has an MA in Magazine Journalism and has previously worked as a freelance lifestyle and women’s sports journalist, working for Stylist, Sky Sports and more.

Hannah has also previously worked in a florist and can normally be found caring for her house plants or sewing something new for her home or wardrobe.

Headshot of Megan Geall
Megan Geall
Homes Writer

Megan is the Good Housekeeping Institute’s homes writer. She loves diving into the latest product releases to find the very best buys on the market.  When she’s not writing about the newest gadgets and gizmos for your home and garden, you’ll find her cooking, running and exploring London’s foodie hotspots – or trying to make friends with every dog she passes.  Megan has an MA in Magazine Journalism and has previously written for Stylist, Glamour, TimeOut, SquareMeal, and YOU magazine. You can find Megan on Instagram @meganlouisegeall and on X @megan_geall

Headshot of Blossom Boothroyd
Tested byBlossom Boothroyd
Homes Testing Manager

Blossom is passionate about finding the best home products and appliances for GH readers. As head of the homes testing team, she has led reviews across multiple categories, from pizza ovens, and smart plugs to portable fans and hobs. She enjoys delving into the intricacies of products and refining testing protocols to ensure we’re testing them against their claims. Her aim is to find the top-performing products on the market, to help take the hard work out of housework. Blossom’s most notable accomplishment in the lab has been toasting 528 slices of bread in her quest to find the best toasters money can buy. In her free time, she openly admits to being a music geek and indulges her creative side through crocheting, baking, singing and writing.  

Watch Next 
preview for Good Housekeeping Easter recipes
Advertisement - Continue Reading Below