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The best hair repair treatments for stronger, shinier hair, according to 200 women
Revive damaged hair with our panel and lab-tested bond-builders

Even if we're applying the best conditioners and nourishing oils religiously to our hair, that longed-for silky softness can be all too fleeting. Locking in hydration will help keep hair healthy, but if you’re dealing with existing damage and looking for lasting strength and shine, you’ll need a product that penetrates deep within the hair shaft to re-build integral bonds.
So, if you're coveting that Claudia Winkleman gloss but seem permanently stuck with frazzled lengths, it may be worth trying one of our best hair repair treatments, expert-tested by the Good Housekeeping Institute.
Here are our top-rated formulas at a glance, but keep scrolling for everything you need to know about these hair treatments and for our full reviews.
The best hair repair treatments for 2025
It was a decade ago when Olaplex first put bond-building hair treatments on the map — now you’ll find a structure-fortifying, damage-repairing formulation in almost every haircare range.
Nicole Petty, hair expert at Milk + Blush, has noticed a dramatic rise in the popularity of hair bond builders in recent years. “Designed to chemically repair strands damaged by bleach, heat and styling, they’re a step up from regular hair masks and products that only improve the hair’s surface,” she explains.
While Olaplex uses a patented active ingredient to repair disulphide bonds inside the hair, other brands are now harnessing equally powerful molecules that penetrate further within the hair shaft to repair stressed strands, making them more resilient to damage.
Each treatment uses different technologies, but the goal is always the same — stronger, shinier and altogether healthier-looking hair that’s more manageable and less prone to breakage. Some products also focus on fortifying “virgin” strands that haven't been heat or colour-damaged, making them a smart buy for everybody.
How do hair repair treatments work?
“Bond builders repair the protein bonds that make up the keratin structure of your hair,” Petty tells us.
“They target three specific chemical bonds: disulphide (responsible for stabilising protein chains and bolstering the strength of individual hair strands); hydrogen bonds (which maintain resistance to elements such as heat and water and give your hair its texture and shape); and salt bonds (which can be prone to breakage if the hair’s pH becomes too acidic or alkaline.)
“You can repair the disulphide bonds by using a weekly bond repair treatment, or using a split end sealer to ensure already damaged ends are temporarily sealed, preventing them from splitting further up the hair shaft and reducing further breakage,” says Petty.
“The main benefit of bond-building products is that they repair broken links in the hair’s cortex, providing increased strength and resilience to damage — from heat styling and colouring — which can help to reduce split ends, breakage, dryness, tangles and frizz.”
Who needs hair repair treatments?
“Bond-building treatments were previously only available in professional salons at an additional cost,” explains Petty. “However, with the ongoing cost of living crisis reducing disposable income, salon visits and professional treatments have become less popular in lieu of more affordable home treatment alternatives.
“You can use these products on any hair type, but they’re targeted at repairing damaged hair,” she adds. “When it comes to thicker hair, usually you would need to use more of the product than is suggested to ensure the ends are fully covered and it can work most effectively.”
But which treatments are actually worth the investment? Read on for the GHI Approved bond-builders that brought damaged hair back to life for our panel and in the lab.
How we test hair repair treatments
The Good Housekeeping Institute recruited over 200 panel members to test 12 leading brands of bond-building treatments for eight weeks, before asking them to report back on the product's ease of use and any improvements in hair strength, frizz, tangles and shine. Our experts then used a Dia-Stron machine to assess damage repair on bleached hair after each treatment. You'll find their top-rated buys marked with the GHI Approved logo below.
We've also added an 'Editors' Pick', as we couldn't talk about bond building without including one of our team's all-time favourite hair products.
Maria is our Beauty and Grooming Testing Manager, and since joining in mid-2022, she has managed the testing for mutiple categories including scalp scrubs, collagen supplements and retinol serums. In addition to her master's degree in chemical engineering and a diploma in cosmetic science, she recently received her MBA from the London College of Fashion, focusing on case studies within the beauty industry. Prior to joining the company, she worked within the global technical team at the Estee Lauder Companies for over six years, collaborating with the chemists and engineers to launch luxury beauty products at scale and to quality. She has also worked as a formulation scientist within the pharmaceutical industry and takes this evidence based approach into all her product testing.


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