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The best hydrating hair masks, tested on over 600 women

These will take your locks from limp to lustrous

By
VerifiedTested by Former Senior Beauty and Grooming Tester
best hair masks

Locks still looking a little lacklustre, despite using the best shampoo and best conditioner for your hair goals? If so, it may be time to introduce a hair mask into your routine.

These underrated beauty buys can maximise your hair’s potential by boosting hydration and even spicing up your colour (potentially saving you a salon trip or two). They can also get to work in a matter of minutes and the ones on our list below start from as little as £4.49.

Which hair masks are the best?

The shelves are overflowing with masks claiming to fix every possible hair concern, so the Good Housekeeping Institute recruited a panel of 681 testers to trial nearly 40 brands. These were our testers' favourites for all hair types at a glance, but scroll on for their full reviews.

    Do hair masks really work?

    If you have fine hair or struggle with oiliness, you may prefer to stick to a conditioner, as these tend to have a lighter texture than hair masks (may we also recommend one of our experts' best shampoos for oily hair?). However, for those in need of heavy-duty replenishment, a richer, creamier leave-in treatment can help boost hair health.

    These formulas are packed with hydrating oils to help restore moisture and smooth dryness-induced frizz. They nourish the hair cuticle to not only leave you with healthier locks, but they can also help to make hair more manageable, with fewer tangles.

    Should I still use conditioner after a hair mask?

    It depends. Hair masks described as “pre-wash treatments” are applied before shampooing to protect your strands from stripping, while masks classed as “leave-in treatments” should always be the last step in your routine.

    However, the average hair mask is best applied after shampoo and before your conditioner. This is because the shampoo will help prep the hair follicles to absorb all that nourishing goodness more effectively.

    Check the brand's instructions, but if in doubt: shampoo, mask, condition. To bolster locks even further, the best hair repair treatments and hair oils will complete your “everything shower” routine, particularly if you're a fan of blonde box dyes.

    How we test

    The Good Housekeeping Institute asked 681 testers with a variety of hair types to try 40 hydrating hair masks over a fortnight. Our panel then gave detailed feedback on whether their hair looked and felt healthier after use, as well as noting any changes to its colour or frizziness.

    Back in the beauty lab, our expert team used a Dia-Stron machine to assess the smoothness of hair swatches before and after treatment, to find the most nourishing masks you can buy.

    In our list of favourites below, you'll also find an editor's pick. When you see these in our articles, they haven't been tested by the same stringent standards and protocols as our GHI Approved products (yet), but our team of beauty editors and writers just can't wait to shout about them and have personally tried and loved them, so we wanted to share those with you too.

    Here are all our top buys for a little extra TLC.

    1
    Best hydrating hair mask

    Percy & Reed Bye Bye Dry Hydrating TLC Mask

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Bye Bye Dry Hydrating TLC Mask

    Score: 90/100

    Promising to transform the driest of strands from parched to quenched, this mask was a hit with our panel. Everybody found its spreadable texture ideal for working into their ends, and it left almost everyone with healthier-looking hair.

    Hydration-wise, our testers said their hair felt intensely nourished, smoother, less frizzy and shinier after use. Simply apply it to damp hair, leave it for three minutes and rinse.

    Key specifications

    Paraben freeNo
    Volume175ml
    Best suited forColoured, damaged, dry hair
    2
    Best hair mask for shine

    Color Wow and Chris Appleton Money Masque

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Color Wow and Chris Appleton Money Masque

    Score: 89/100

    This mask has been developed in collaboration with Chris Appleton, stylist to the stars (including Kim Kardashian). And it was a real hit with our testers. Chris knows what he’s doing when it comes to styling hair, and restoring life to damaged ends. All those hair colour changes for Kim and her sisters aren’t going to repair themselves, after all.

    Color Wow, already famed for its smoothing spray and frizz-softening formulations, developed this mask to add silky shine to straight hair, while defining and softening a head of curls. But did it deliver?

    Our testers loved how the one-step prep treatment made their hair look more healthy and nourished, with no tangles in sight. It made lengths easier to comb through and was simple to use, with much of the feedback focused on how “super shiny and silky” it left strands. Almost everyone said their hair felt stronger – a win for colour-treated hair. Tick, tick.

    Key specifications

    Paraben freeYes
    Volume215ml
    Best suited forAll hair types, including dry, damaged and colour-treated
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    3
    Best hair mask for curly hair

    Bouclème Intensive Moisture Treatment

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Intensive Moisture Treatment

    Score: 87/100

    This offering from Black-owned beauty brand Bouclème impressed our panel, making their tresses look and feel noticeably more nourished and bouncy. One particularly happy tester couldn't stop raving about their new “soft and juicy” hair.

    It didn't do much for split ends, but testers were pleased with the smoothness of their strands and most agreed that it relieved any dryness. Everyone loved its creamy consistency, which wasn’t too messy to use.

    Key specifications

    Paraben freeYes
    Volume250ml
    Best suited forCurly, afro hair
    4
    Best hair mask for afro hair

    Bread Beauty Supply Hair-Mask Creamy Deep Conditioner

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Beauty Supply Hair-Mask Creamy Deep Conditioner

    Score: 86/100

    Coming in a travel-friendly pouch that packs a generous 354ml of product inside, this mask proved itself a saviour for our testers with afro hair. Everybody praised its texture, saying it didn’t leave their hair feeling heavy or greasy. Most said their hair felt more moisturised, smoother and less frizzy after use, and it added definition to their curls.

    It aced our lab test by improving smoothness and boosted shine for most of our panel. Some struggled to dispense it, but its slender packaging does take up less room in your bathroom.

    Key specifications

    Paraben freeYes
    Volume354ml
    Best suited forCurly, dry, damaged, afro hair
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    5
    Best mask for silky hair

    Virtue Restorative Treatment Mask

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Restorative Treatment Mask

    Score: 86/100

    Scoring full marks in our lab test for smoothing, this mask is a top pick for anyone struggling with damage after one too many hair colour experiments. Our entire panel loved its scent and how easy it was to wash out, leaving them with shiny, silky-smooth strands.

    It didn’t hold back on hydration, either, with many noticing an improvement in the dryness of their ends. Not everyone enjoyed greater vibrancy of colour, but it’s a great option for keeping hair in tip-top condition between salon trips.

    Key specifications

    Paraben freeYes
    Volume50ml
    Best suited forColoured hair
    6
    Best hair mask for fine hair

    Kerastase Nutritive Masqueintense

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Nutritive Masqueintense

    Score: 85/100

    In desperate need of hydration but find masks weigh your locks down? Here's your perfect match. Ideal for those with finer hair, our panel found it made their strands softer, without leaving them heavy or greasy.

    Some testers said the twist-off lid tub was a bit messy to use, but almost all testers found the formula itself a breeze to apply and most loved its lingering floral scent.

    Key specifications

    Paraben freeYes
    Volume200ml
    Best suited forDry, damaged, fine hair
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    7
    Best for a glossy finish

    Redken Extreme Mask

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Extreme Mask

    Score: 84/100

    If nothing less than a diamond shine will do, look to this mask. It stood out from the crowd by boosting both hydration and lustre to revitalise neglected hair. It left our full panel with nourished, smoother manes and many loved their newfound gloss.

    Its easy-to-rinse texture got the thumbs up too, and it barely left any testers with a greasy finish. Less than half found it helped to minimise breakage, but most were happy with how healthy their hair looked after use.

    Key specifications

    Paraben freeNo
    Volume250ml
    Best suited forDry, damaged hair
    8
    Best hair mask for scalp care

    Omorovicza Revitalising Scalp Mask

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Revitalising Scalp Mask

    Score: 84/100

    You can’t have great hair without addressing your scalp first, which is where this mask comes in. Simply apply it to a dry scalp, massage it in and leave for 10 to 20 minutes.

    The result? Most testers agreed that it relieved any irritation, leaving them with smoother, shinier locks. Only a few noticed a reduction in dandruff, but most said it boosted hydration and delivered a volume boost.

    Key specifications

    Paraben freeYes
    Volume200ml
    Best suited forIrritated scalps
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    9

    Maria Nila Eco Therapy Revive Masque

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Eco Therapy Revive Masque

    Score: 83/100

    This 100% vegan and cruelty-free mask is suitable for those with coloured hair. It helped many of our testers bring dry, frazzled strands back to life and left them with smoother locks. It also scored well in our lab test for smoothing, proving its credentials in this department.

    Some of our panel said their hair felt fuller after use, with everybody loving its rich texture. In fact, it's so nourishing some found it left their hair a little too greasy and heavy. Look elsewhere if you have fine hair, but it's a godsend for those in dire need of hydration.

    Key specifications

    Paraben freeYes
    Volume250ml
    Best suited forDry, coloured, frizzy hair
    10
    Best hair mask for under £10

    OGX Extra Strength Damage Remedy + Coconut Miracle Oil Hair Mask

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Extra Strength Damage Remedy + Coconut Miracle Oil Hair Mask

    Score: 83/100

    Our panel found this great value mask intensely hydrating. Not only did it quench thirsty strands, but it also left most testers with healthier-looking hair and beautifully shiny tresses.

    It didn't do much in the way of minimising breakage or dandruff or boosting colour vibrancy, but for its affordable price and heavenly smell, it’s a total bargain buy.

    Key specifications

    Paraben freeYes
    Volume168g
    Best suited forDamaged, dry, frizzy, chemically-treated hair
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    11
    Best hair mask for split ends

    Davines Love Curl Mask

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Love Curl Mask

    Score: 82/100

    Aside from booking in for a trim, there's not usually much you can do to banish split ends. But this mask managed to do the impossible, with most noticing fewer split ends after the trial period. Formulated with renewable and sustainably sourced ingredients, the mask left all our testers with smoother, more hydrated strands. It calmed frizz, too.

    Some did describe the packaging as "basic", but it’s a small compromise when you consider it’s made from 100% clean energy, with zero environmental impact.

    Key specifications

    Paraben freeYes
    Volume250ml
    Best suited forCurly hair
    12
    Best for colour-treated hair

    Pureology Hydrate Superfood Treatment

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Hydrate Superfood Treatment

    Score: 81/100

    Designed to be applied to colour-treated hair, this mask nourishes tresses without stripping your colour. Most testers loved its fruity scent and many found it left their strands silky-smooth.

    Some though the five-minute waiting time was too long when they had a busy day ahead, but the majority said their hair looked healthier after use.

    Key specifications

    Paraben freeYes
    Volume200ml
    Best suited forDry, coloured, fine hair
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    13
    Best pre-shampoo hair mask

    Philip Kingsley Elasticizer Deep Conditioning Treatment

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Elasticizer Deep Conditioning Treatment

    Score: 81/100

    Originally designed to revive Audrey Hepburn’s iconic locks after long days of filming, this cult classic has become a staple for celebs, including A-listers like Kate Winslet and Cate Blanchett. Apply to ends as a pre-shampoo treatment for a minimum of three minutes (for a deeper condition, leave on for 20) and prepare to be amazed.

    Our testers appreciated that it didn’t leave their hair feeling greasy or heavy, instead making tresses softer after just one use. One tester even found their natural curls appeared bouncier and more defined. Our panel did prefer the pump dispenser over the tub, however (less mess).

    Key specifications

    Paraben freeYes
    Volume150ml
    Best suited forDamaged, dry, fine hair
    14
    Best value hair mask

    Garnier Ultimate Blends Plumping Hair Food Watermelon 3-in-1 Hair Mask

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Ultimate Blends Plumping Hair Food Watermelon 3-in-1 Hair Mask

    Score: 81/100

    This vegan formula is designed to leave fine hair looking plumped and glossy after styling, and all for a bargain price. Did it really work? The answer is... yes.

    One tester described the smell as “delicious” and it left our panel with intensely hydrated strands. It delivered on smoothness too, with most agreeing it left them with a silky finish.

    Although some would have preferred a squeezable container and it didn’t boost colour for many, it's excellent value for money given how much you get in the tub.

    Key specifications

    Paraben freeYes
    Volume390ml
    Best suited forFine hair
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    15
    Best smelling hair mask

    Vita Coco Nourish Hair Mask

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Nourish Hair Mask

    Score: 81/100

    The cult-favourite coconut water brand has harnessed the hydration power of its drinks line and branched out into hair care. The formula is vegan and sustainably sourced, while the tub is made from 75% recycled plastic.

    It managed to reduce dryness for our panel, who said their hair felt smoother and softer after use. They loved the tropical coconut scent and the majority said it didn’t leave their hair greasy. Only a few saw their split ends replenished, but almost all testers said they would keep using it.

    Key specifications

    Paraben freeYes
    Volume250ml
    Best suited forDry, frizzy hair
    16
    Best hair mask for bleached hair

    Olaplex No.8 Bond Intense Moisture Mask

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    No.8 Bond Intense Moisture Mask

    Score: 79/100

    Known as the Holy Grail for all bleach-related issues, this mask is a more intense version of Olaplex's iconic pre-wash treatment. The thick, creamy texture worked a treat for those needing a pamper session, leaving most of our panel with less straw-like strands, and some with added smoothness to boot.

    Almost all our testers were impressed with how well it revitalised damaged tresses, with one noting its “plumping” effect. It’s not cheap – at £28 for 100ml, it’s one of the pricier masks on our list – and one tester did note that they needed to use a lot to cover their hair.

    Key specifications

    Paraben freeYes
    Volume100ml
    Best suited forDamaged hair
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    17
    Best hair mask for reducing dandruff

    Aussie SOS Phase 3 mask pot moisture

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    SOS Phase 3 mask pot moisture

    Score: 79/100

    It can be tricky to find a mask to reduce dandruff, but this vegan option promises to hydrate even the most desert-dry strands and scalps. Jam-packed with nourishing, sustainably sourced Australian macadamia nut oil and avocado, it left most of our panel with less flaking and proved a hit for reviving parched hair, with many enjoying smoother and more nourished locks.

    When it came to frizz, most saw an improvement, with one tester loving how “fresh, healthy and defined” their curls looked. Some found it tricky to wash out, but most of those with coloured hair saw their shade revitalised, with hair looking less damaged.

    Key specifications

    Paraben freeYes
    Volume450ml
    Best suited forDry, damaged hair
    18

    John Frieda Frizz Ease Dream Curls Deep Conditioner

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Frizz Ease Dream Curls Deep Conditioner

    Score: 78/100

    Formulated to nourish curl types ranging from 2A-3A, our testers appreciated the thick, creamy texture that left most of our panel with frizz-free locks.

    Our testers noticed an improvement in the appearance of their curls, with hair feeling more nourished and looking sleeker, without feeling heavy. The packaging let it down slightly, with some testers describing it as “inconvenient”.

    Key specifications

    Paraben freeNo
    Volume150ml
    Best suited forDry, wavy, curly hair
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    19

    Aveda Botanical Repair Intensive Strengthening Masque, Light 150ml

    UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
    Botanical Repair Intensive Strengthening Masque, Light 150ml

    Score: 76/100

    Our testers gave this mask a rave review for boosting hydration, saying it drenched dried-out strands in moisture. Suitable for fine hair, all our panel found it delivered on nourishment, while still feeling lightweight and successfully avoiding any greasiness.

    It left most with shinier locks and healthier-looking hair. What let it down slightly was its average lab score – it didn't perform well when it came to smoothness, though this didn’t seem to be the case with our testers.

    Key specifications

    Paraben freeYes
    Volume150ml
    Best suited forFine, coloured hair

    Editor's pick

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    Headshot of Florence Reeves-White
    Florence Reeves-White
    Senior Beauty Writer

    Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms. 

    With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.

    When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites

    Headshot of Orla Badger
    Tested byOrla Badger
    Former Senior Beauty and Grooming Tester

    Orla was our Former Senior Beauty and Grooming Tester.

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