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The best hydrating hair masks, tested on over 600 women
These will take your locks from limp to lustrous

Locks still looking a little lacklustre, despite using the best shampoo and best conditioner for your hair goals? If so, it may be time to introduce a hair mask into your routine.
These underrated beauty buys can maximise your hair’s potential by boosting hydration and even spicing up your colour (potentially saving you a salon trip or two). They can also get to work in a matter of minutes and the ones on our list below start from as little as £4.49.
Which hair masks are the best?
The shelves are overflowing with masks claiming to fix every possible hair concern, so the Good Housekeeping Institute recruited a panel of 681 testers to trial nearly 40 brands. These were our testers' favourites for all hair types at a glance, but scroll on for their full reviews.
Do hair masks really work?
If you have fine hair or struggle with oiliness, you may prefer to stick to a conditioner, as these tend to have a lighter texture than hair masks (may we also recommend one of our experts' best shampoos for oily hair?). However, for those in need of heavy-duty replenishment, a richer, creamier leave-in treatment can help boost hair health.
These formulas are packed with hydrating oils to help restore moisture and smooth dryness-induced frizz. They nourish the hair cuticle to not only leave you with healthier locks, but they can also help to make hair more manageable, with fewer tangles.
Should I still use conditioner after a hair mask?
It depends. Hair masks described as “pre-wash treatments” are applied before shampooing to protect your strands from stripping, while masks classed as “leave-in treatments” should always be the last step in your routine.
However, the average hair mask is best applied after shampoo and before your conditioner. This is because the shampoo will help prep the hair follicles to absorb all that nourishing goodness more effectively.
Check the brand's instructions, but if in doubt: shampoo, mask, condition. To bolster locks even further, the best hair repair treatments and hair oils will complete your “everything shower” routine, particularly if you're a fan of blonde box dyes.
How we test
The Good Housekeeping Institute asked 681 testers with a variety of hair types to try 40 hydrating hair masks over a fortnight. Our panel then gave detailed feedback on whether their hair looked and felt healthier after use, as well as noting any changes to its colour or frizziness.
Back in the beauty lab, our expert team used a Dia-Stron machine to assess the smoothness of hair swatches before and after treatment, to find the most nourishing masks you can buy.
In our list of favourites below, you'll also find an editor's pick. When you see these in our articles, they haven't been tested by the same stringent standards and protocols as our GHI Approved products (yet), but our team of beauty editors and writers just can't wait to shout about them and have personally tried and loved them, so we wanted to share those with you too.
Here are all our top buys for a little extra TLC.
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
Orla was our Former Senior Beauty and Grooming Tester.


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